Discovery & Strategy
Realising your organisations goals.
Expertise
Initial Consultation
Competitive Analysis
Content Audit
SEO Analysis
Technical Assessment
Strategy Development
Project Workshop
Our discovery and strategy process is designed to align your website goals with your business objectives and user needs.
From there, we craft a customised strategy tailored to your unique needs and objectives.
Discovery
This phase involves thorough research and analysis, allowing us to gain a deep understanding of your business, competitors, and market trends. We partner with stakeholders to craft a comprehensive features and requirements list, and establish a project plan with defined deadlines and milestones.
Through workshops with key personnel we will work together to map out clear user journeys so we can better understand your users and personas. We identify key opportunities and challenges, setting the foundation for a successful digital strategy.
Strategy
We translate our findings into actionable plans and recommendations. Outlining content strategies, or designing user experience frameworks, we work closely with you to define clear goals and objectives.
"Point Blank completely understand our desire for a user journey which tells our story as a philanthropic hub. From conception to design and delivery the team worked hard to understand and then reflect the unique role we play in ensuring a fairer Ireland by connecting changemakers."
"Point Blank completely understand our desire for a user journey which tells our story as a philanthropic hub. From conception to design and delivery the team worked hard to understand and then reflect the unique role we play in ensuring a fairer Ireland by connecting changemakers."